- Department: Marketing
Location: Biggleswade
Closing date: 28 Feb 2022
Job Description
โข Coordinating all public relations activities
โข Developing a PR plan including strategy, goals, budget and tactics
โข Developing a media relations strategy, seeking high-level placements in print, broadcast and online media
โข Nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs
Responsibilities
โข Develop media relations strategy, seeking high-level placements in print, broadcast and online media
โข Coordinate all public relations activities including press launches and networking events
โข Direct social media team to engage audiences across traditional and new media
โข Leverage existing media relationships and cultivate new contacts within business and industry media
โข Organise events at selected locations, trade and consumer shows
โข Develop brand ambassadors, celebrity endorsements/gifting.
โข Manage and develop ongoing Great Ormond Street charity sponsorship and brand relationship
โข Manage media inquiries and interview requests
โข Organise meetings primarily at iCandy HQ but also around the country
โข Liaise, organise, train, and develop international outsourced PR/Marketing agencies
โขCreate content for press releases, byline articles and keynote presentations
โข Monitor, analyse and communicate PR results on a monthly basis
โข Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
โข Build relationships with thought leaders to grow industry awareness
โข Evaluate and implement digital Press and Media platforms to promote the brand message- working alongside Marketing and Sales objectives
โข Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
โข Designing and executing successful public relations campaigns at both a local, national and or international level
โข Strong relationships with both local and national business and industry media outlets
โข Company spokesperson; comfortable and skilled in both broadcast and print media interviews