A New Chapter in iCandy Retail Partnerships

At iCandy, we’re proud to work closely with a select group of trusted retail partners. As our brand continues to grow and evolve, we’re introducing a new retail structure designed to better support our partners and enhance the experience for parents and carers shopping for iCandy products.

From June, we’re launching a new three-tiered retail structure:

iCandy Destination Stores

Retailers that offer the full iCandy experience – showcasing our products both in-store and online to the highest standard. These stores provide the full iCandy range and expert advice to help parents find the perfect pushchair.

iCandy Specialist Stores

Retailers with expertly trained staff and a strong in-store iCandy presence, offering a great selection of products and personalised advice.

iCandy Stockist Stores

Approved stockists that offer a curated range of iCandy products, providing knowledge and choice to help parents shop with confidence.

This refreshed approach ensures greater clarity for customers and a more seamless shopping journey. Whether shopping online or visiting a store, parents can expect expert guidance and access to the very best iCandy has to offer

“Our new three-tier system allows us to build stronger, more supportive partnerships with our retail partners, aligning with how modern consumers research and purchase our products.” — Cath Needham, Head of Sales, iCandy

We’re excited to take this next step in our journey and continue building meaningful relationships with our extended iCandy family of valued retail partners.