iCandy Family Loyalty Rewards: How the Programme Works

12 May 2026| Updated 21 October 2026|5

Quick Answer

iCandy Family is our free loyalty programme for customers aged 18 and over. Create an iCandy account to join, then earn points through qualifying purchases and selected activities. Every iCandy Family member also receives access to The Family Vault, where exclusive offers and member-only pricing on selected iCandy products are reserved for loyalty members.

Parenthood is made up of thousands of little moments, and we believe loyalty should be rewarded along the way.

iCandy Family has been created to give something back to the families who choose to make iCandy part of their journey. From earning points when you shop to early access, member rewards, exclusive Vault offers and experiences, the programme becomes more rewarding as your relationship with iCandy grows.

Welcome to iCandy Family

More than points. A little more from every iCandy journey.

Joining is free. Once you create an iCandy account, you'll automatically be enrolled into iCandy Family and can begin earning points through qualifying activity.

01 Create your account Create an iCandy account using a valid email address to become an iCandy Family member.

02 Earn points Earn through qualifying purchases and selected activities available through the loyalty programme.

03 Unlock more Access The Family Vault from the moment you join, while progression through the membership tiers unlocks additional benefits and experiences.

Explore our membership tiers

Benefits that grow with your family

Every member begins with iCandy Family. As your qualifying spend grows, you can progress through Growing Family, Family Legacy and iCandy Prestige, unlocking additional benefits at each stage.

iCandy Family

Start here

1 point per £1

Access to the Vault Points for purchases Early access to new releases Loyalty shipping

Growing Family

Spend £1,000

1 point per £1

Access to the Vault Points for purchases Early access to new releases Loyalty shipping Baby's first birthday surprise gift £10 reward gift card

Family Legacy

Spend £2,000

1 point per £1

Access to the Vault Points for purchases Early access to new releases Loyalty shipping Baby's first birthday surprise gift Members pricing on selected accessories First look at new collections £20 reward gift card

iCandy Prestige

Spend £4,000

1 point per £1

Current tier thresholds and benefits are shown as published by iCandy. Benefits and programme rules may change over time. See the iCandy Family Rewards Hub for current information and full terms.

Private Access · Family Rewards Members Only

Welcome to The Family Vault.

Every member of iCandy Family has access to our private Family Vault, regardless of membership tier.

Inside, you'll find selected iCandy products with exclusive offers and pricing reserved only for Family Rewards members. Simply log into the account linked to your membership to unlock the Vault and reveal the offers currently available.

Members only Private access The Vault is reserved exclusively for customers enrolled in iCandy Family Rewards.

Exclusive Member-only offers Discover selected iCandy products with offers and pricing not available through the standard storefront.

Available from day one Every membership tier You don't need to reach Growing Family, Family Legacy or Prestige to enter. Access begins with iCandy Family membership.

Enter The Family Vault Join iCandy Family

Vault products, prices and offers may change. Members must be logged into the account associated with their Family Rewards membership to unlock access and reveal current member pricing.

Earn more

More ways to build your points balance

Shopping is only one part of iCandy Family. Depending on the earning activities currently available within your account, there are other ways to collect points too.

Shop with iCandy When you're logged into your account at checkout, qualifying online purchases can earn points at the programme's published rate.

Leave a product review Share your experience with other parents when review-based point earning is available through the programme.

Refer a friend Eligible referral promotions can reward genuine recommendations to friends or family who are new to iCandy.

Add your baby's due date Providing this information is optional and may unlock points or more personalised rewards and communications.

Using your membership

How iCandy Family works

Sign in before you shop

To receive points for an online purchase, make sure you're logged into the iCandy account connected to your loyalty membership when you check out.

Watch your balance grow

Points usually appear shortly after a qualifying activity but can take up to 30 days to show in your account.

Unlock The Family Vault

Once you're a Family Rewards member, log into your account to enter the private Vault and reveal the exclusive offers currently available to members.

See your rewards in one place

Your account loyalty section shows your points balance, current tier and rewards available to you.

Redeem when you're ready

Once you've reached the requirement for an available reward, you can redeem it from your loyalty account. Where a voucher code is generated, it can be applied during checkout.

Good to know

A few details about your membership

Membership Free to join Create an iCandy account and you'll automatically be enrolled into the iCandy Family Loyalty Programme. Members must be aged 18 or over.

Vault access Included for every member Membership gives you access to The Family Vault, where selected products and exclusive member offers are revealed after you log in.

Earning rate Normally 1 point per £1 Unless otherwise stated, the programme awards one point for each £1 of qualifying spend.

Point activity Keep your account active Reward points expire after 12 months of inactivity, meaning a period in which no points have been earned or redeemed.

Already have an iCandy account?

Sign in and visit the loyalty section of your account to check your current points, membership tier and available rewards.

You can also head straight to The Family Vault and log in to reveal the exclusive offers currently reserved for Family Rewards members.

Visit the iCandy Family Rewards Hub for current programme information.

Designed around family life

Rewards that go beyond the checkout

The idea behind iCandy Family is simple: our relationship with a family doesn't end once a pushchair leaves the checkout.

From exclusive Vault offers and early access to new releases to birthday surprises, first looks at future collections and selected member experiences, iCandy Family gives us more ways to reward the families who choose us.

And because different stages of parenthood call for different things, each membership tier is designed to introduce something extra as your journey with iCandy continues.

Common questions

iCandy Family Rewards FAQs

Is the iCandy Family Loyalty Programme free?

Yes. Membership is free. Create an iCandy website account and you'll automatically be enrolled into the iCandy Family Loyalty Programme. Members must be 18 years old or over and have a valid email address.

What is The iCandy Family Vault?

The Family Vault is a private area of the iCandy website reserved for Family Rewards members. Once logged in, members can unlock exclusive offers and member-only pricing on selected iCandy products.

Do all iCandy Family members have access to The Vault?

Yes. The Family Vault is available to Family Rewards members, so you do not need to reach Growing Family, Family Legacy or iCandy Prestige before you can access it. Log into the account linked to your membership and visit The Family Vault to see the offers currently available.

Are Family Vault offers available to non-members?

No. The Vault is reserved for iCandy Family Rewards members. Customers who are not yet members can create an iCandy account and join the programme to unlock access.

How many iCandy loyalty points do I earn when I shop?

Unless otherwise stated, members earn 1 point for every £1 of qualifying spend. To receive points on an online purchase, you must be logged into your loyalty account when checking out.

What are the iCandy Family membership tiers?

The current programme has four published membership levels: iCandy Family, Growing Family, Family Legacy and iCandy Prestige. Additional rewards become available as members move through the tiers.

How do I check my iCandy loyalty points?

Sign into your iCandy account and open the loyalty section. This shows your current points balance, membership tier and available rewards.

Can I earn points without making a purchase?

Yes. Current programme terms allow iCandy to award points for selected activities such as creating an account, submitting optional information such as your baby's due date, reviews, referral programmes and promotional activities. The earning options available can change, so check your loyalty account for the current opportunities.

Do iCandy loyalty points expire?

Yes. Under the current programme terms, reward points expire after 12 months of inactivity. Inactivity means no points have been earned or redeemed during that period.

What happens to points if I return an order?

If an order that earned points is returned, refunded, cancelled or partially refunded, iCandy may deduct the corresponding points from your account. This may also affect tier status.

Can loyalty rewards be exchanged for cash?

No. Reward points do not have a fixed cash value and cannot be transferred, sold or exchanged for cash. They can be redeemed only against rewards made available through the iCandy Family Loyalty Programme.

Where can I find the full loyalty programme terms?

The current programme information and full terms are available on the iCandy Family Rewards Hub .

iCandy Family

Your iCandy journey can be rewarding from the very beginning.

Join for free, earn points through qualifying activity, unlock exclusive Family Vault offers and discover even more benefits as your membership grows.

Join iCandy Family Enter The Family Vault