The Lullaby Trust
We are extremely proud to continue our highly valued partnership with The Lullaby Trust on the launch of the new iCandy Peach 8 pushchair.
Building on an already very successful collaboration that first began with the Peach 7 in 2023, the partnership reinforces our shared commitment to promoting safer sleep for babies across the UK.
As the UK’s leading safer sleep charity, The Lullaby Trust has invested more than £12 million into research on why sudden and unexplained deaths happen. Today, this life-saving advice reaches more than 24 million people every year, helping families make informed decisions about their babies’ sleep.
As a British family business dating back to 1933, we have always placed safety at the heart of our design philosophy. Continuing this partnership reflects our ongoing dedication to supporting families with trusted, safety-led products.
As with its predecessor, the iCandy Peach 8 is suitable from birth, with its carrycot designed to double as a safe and comfortable sleep space for newborns — ideal for use at home or on the go.
What’s new for Peach 8
The Peach 8 introduces a range of innovative enhancements, particularly within the carrycot, designed to improve safety and comfort:
- Enhanced ventilation panels at both the head and foot, delivering over double the airflow compared to the Peach 7
- A total of 1,300cm² of ventilation, representing a 120% increase from the Peach 7’s 592cm² — helping regulate temperature and improve comfort in all seasons
- Collapsible carrycot for easier storage and transport
- Extended canopy coverage, perfect for naps and protection on sunnier days
- New cut-and-sew design on both the carrycot and seat unit, crafted using recycled fabrics
- Improved ergonomic carrycot and seat unit release system for ease of use
The carrycot continues to feature a lightweight design and a padded mattress tailored for a perfect fit, making it an ideal solution for permanent overnight sleeping, similar to a Moses basket or travel cot.
We are delighted to build on our relationship with The Lullaby Trust, working together to raise awareness of safer sleep practices and support families with vital guidance. Since the partnership began in 2023, our combined efforts have helped reach over 1 million people with life-saving advice.
Bradley Appel, iCandy Joint CEO, said:
“iCandy is proud to continue as an official supporting partner of The Lullaby Trust, the UK’s leading safer sleep charity. Since beginning our partnership with the Peach 7, we have worked together to help promote safer sleep for babies, and we are delighted to carry this forward with the launch of the Peach 8"
Jenny Ward, CEO of The Lullaby Trust, added:
‘’We are delighted to be continuing our partnership with iCandy on the new Peach 8. Since it began in 2023, this incredible partnership has helped us reach over a million families and professionals with life-saving safer sleep advice. iCandy’s ongoing commitment to our mission will help bring us one step closer to a future where no baby dies suddenly and unexpectedly.’’