Sweet Dreams Ahead, We’ve Partnered with The Lullaby Trust
May 26, 2026
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A Partnership That Puts Families First
Big news for parents-to-be and growing families! We are proudly continuing our partnership with The Lullaby Trust with the launch of our brand-new Peach 8 pushchair.
This latest launch is about more than beautiful design. It’s about helping families feel confident, supported, and safe from day one. Following the hugely successful collaboration that began with the Peach 7 in 2023, the partnership continues to champion one incredibly important mission:
Helping parents create safer sleep environments for babies across the UK.
Why This Partnership Matters
As the UK’s leading safer sleep charity, The Lullaby Trust has invested more than £12 million into research on why sudden and unexplained deaths happen.
Today, its life-saving guidance reaches more than 24 million people every year, helping families make informed choices with confidence. Safety has always been at the heart of every product, so continuing this partnership reflects our commitment to trusted, family-focused innovation.
Meet the New Peach 8
The Peach 8 has arrived with a range of thoughtful upgrades designed to make everyday parenting easier. Suitable from birth, the Peach 8 includes our signature carrycot, designed to double as a safe and cosy sleep space for newborns. This latest generation takes comfort, airflow and practicality to a whole new level.
New Features Parents Will Love
- Enhanced ventilation panels at both the head and foot of the carrycot, delivering more than double the airflow compared to the Peach 7
- An impressive 1,300cm² of ventilation. Which is a 120% increase from the Peach 7’s 592cm², helping babies stay comfortable in every season
- A clever collapsible carrycot for easier storage and transport
- Extended canopy coverage for extra shade and peaceful naps on sunnier days
- A stylish new cut-and-sew design across the carrycot and seat unit using recycled materials in the outer textiles
- An improved ergonomic release system for even easier everyday use
- The lightweight carrycot also includes a perfectly fitted padded mattress, making it suitable for permanent overnight sleeping – a great alternative to a Moses basket or travel cot
Making a Real Impact
Since 2023, iCandy and The Lullaby Trust have helped reach more than one million people with essential safer sleep guidance. With the launch of the Peach 8, we are continuing our mission to raise awareness of safer sleep practices and support even more families across the UK.
Bradley Appel, iCandy Joint CEO, said:
“iCandy is proud to continue as an official supporting partner of The Lullaby Trust, the UK’s leading safer sleep charity. Since beginning our partnership with the Peach 7, we have worked together to help promote safer sleep for babies, and we are delighted to carry this forward with the launch of the Peach 8"
Jenny Ward, CEO of The Lullaby Trust, added:
‘’We are delighted to be continuing our partnership with iCandy on the new Peach 8. Since it began in 2023, this incredible partnership has helped us reach over a million families and professionals with life-saving safer sleep advice. iCandy’s ongoing commitment to our mission will help bring us one step closer to a future where no baby dies suddenly and unexpectedly.’’
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