Sustainable Style, Powered by Baboodle

As a proud charity partner of The Lullaby Trust, Safer Sleep Week is an incredibly important moment in our calendar. Every year, this awareness campaign shines a light on the simple, evidence-based advice that helps keep babies safe while they sleep and we are honoured to stand alongside a charity whose work saves lives. 

Safer Sleep Week 2026 (9th – 15th March) is focused on ‘Baby Necessities’ helping families understand what their baby truly needs for a safe sleep environment, and just as importantly, what they don’t. In a world filled with overwhelming choice, clarity has never been more important. 

Throughout the week, The Lullaby Trust will be sharing guidance, resources, and key messages across their platforms to help reach as many families as possible. 

Why This Partnership Matters to Us

Through Baboodle, families across the UK can now enjoy monthly access to our award-winning pushchairs without the long-term commitment or initial upfront cost. 

Baboodle’s easy, subscription-style rental model is perfect for growing families who want the best baby gear for every stage, while keeping things simple, flexible and sustainable. By paying only for the time you need your pushchair, you can save money and reduce waste - a win-win for parents and the planet. 

A Shared Commitment to Sustainability 

This partnership is a natural fit. At iCandy, we’re deeply committed to sustainability, continuously improving our eco-friendly practices through our IMPACT team and maintaining our ISO14001 certification for environmental management. 

“We’re thrilled to be partnering with Baboodle and support the positive impact they are making in promoting more sustainable consumer habits. This goes hand in hand with the formation of our iCandy IMPACT team and the attainment of ISO 14001 certification, reflecting our commitment to embedding environmental responsibility into every facet of our daily operations.”   

Anna Owers, Head of Communications and Environmental Management Representative, iCandy 

Srengthening Baboodle’s Premium Offering 

By adding our luxury pushchairs to their collection, Baboodle is strengthening its commitment to offering only the best quality, most reliable baby products on the market. Each iCandy pushchair is crafted with precision, comfort and durability in mind, values that perfectly align with Baboodle’s goal of making parenting easier, safer and more sustainable. 

“Since launching Baboodle in 2022, our mission has been to offer UK consumers a more sustainable alternative to equipping their baby while providing a safer and more premium shopping experience than the second-hand market. 

 iCandy’s products are the perfect addition to Baboodle, thanks to their premium materials, luxurious fee and strong demand in the second-hand market. We are delighted to welcome iCandy and support their sustainability initiatives.”  

Katie Hanton-Parr, Founder of Baboodle 

The Future of Baby Equipment 

This collaboration represents a big step forward for eco-conscious parenting. Together, Baboodle and iCandy are reimagining how families can experience premium baby products, combining innovative rental solutions with our heritage of British design and environmental responsibility. 

Explore the iCandy range now at baboodle.co.uk