Our Approach

Our Approach


iCandy's four core principles Quality, Innovation, Heritage and Style perpetually drive our desire to consistently create products that are both beautiful on the outside and engineered to perfection on the inside. Fundamentally, every single iCandy product is exquisitely built to provide the highest standard of safety, quality and innovation, all whilst reflecting individual style.






Providing the highest quality of safety-ensured products is integral to iCandy’s DNA. Our rigorous testing programme ensures that every component is built to last, offering you ultimate peace of mind that you are choosing and investing in the best pushchair for you and your family. When you choose an iCandy, we are confident that you are choosing the very best. That’s why we are committed to offering a 5 year warranty across our entire range of pushchairs.







Established in 1933 as a family business in London’s fashion district almost 90 years ago, iCandy began in its first iteration as a fashion design and manufacturing company, working with the very finest quality materials. iCandy fully recognises that our responsibilities extend beyond the factory walls; we take our responsibility for looking after the wellbeing of families throughout their parenting journey seriously. iCandy is a family business, and our business is families.









Innovation is the very essence of iCandy and what makes us unique, not just at home within the UK but also around the world. iCandy’s UK-based in-house design team refuses to accept limitations when it comes to design and engineering. Our dedication to creating products that push boundaries is evidenced by the fact that iCandy is the only pushchair brand to have been awarded not one, but two Queen’s Awards; for both International Trade and for Innovation.









With its roots in the fashion and design scene of the Art Deco movement in London, style and heritage is evident in every single iCandy product. Striking styling, luxuriously engineered fabric and cutting-edge aesthetics result in contemporary silhouettes which are instantly recognisable as iCandy. The team is dedicated to creating pushchairs that reflect a unique sense of style; the perfect mix of high-tech sophistication and smooth living.



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