Celebrating our fantastic achievement of winning a Queens Award for Enterprise in International trade earlier this year, along with the Queen’s 90th birthday, the exclusive Strawberry Style Collection finally arrives on the iCandy store. The Special Edition Strawberry Style Collection is a homage to classic British design, and will be available to purchase from today onwards whilst stocks last.
The pushchairs were first unveiled at Hairdresser to the stars, Daniel Galvin Juniors salon, which is nestled in the beautiful location of Belgravia London, and for one day we transformed the venue into an iCandy showroom and events space to celebrate the launch of our new Strawberry Style Collection.
Both press and bloggers assembled at the wonderful venue to catch a glimpse of the exclusive product launch. The new collection features distinctive fully reversible flavour packs, which a parent can mix and match to suit their sense of style. The flavour pack consists of a seat liner, canopy and harness pads. There are over 16 combinations in total per flavour pack, meaning parents around the world can customise the pushchair with their very own unique sense of style.
The Strawberry Style Collection encompasses three typically British flavours. Firstly, the Cambridge Edition features a khaki canvas waxed fabric, with a grey quilted herringbone material. The second pack to be introduced is the Strawberry Soho, boasting a beautiful charcoal grey fabric, complete with a silver sheen trim. The Tudor edition of the Strawberry Style collection displays a rich navy blue fabric, infused with a stunning bronze nylon finish. Each pushchair within the Strawberry Style collection is identified with rich embroidered iconic branding, for that lasting finish.
The Strawberry Style Collection comprises the very best of British; sleek iCandy craftsmanship is effortlessly infused with vintage British design. The new collection exudes style, along with unparalleled functionality.