iCandy Recommends

iCandy Recommends

At iCandy we understand that there are lots of factors to consider when it comes to buying a pushchair and whilst this may seem like a daunting challenge at first, we break down the pushchair jargon to ensure things are simple and straightforward, to help you make the best decision for you and your baby.


This got us thinking about all the other essentials when it comes to parenthood and how parents deserve the same no-nonsense approach for these purchases too.


So, we have developed iCandy Recommends – a brand new, completely impartial review service dedicated to providing expectant or new parents with advice and guidance on a range of nursery products and services.


How does it work?


Reviewers are provided with purchased items to test and use in their everyday lives in order to provide earnest, non-biased reviews that support families in purchasing items from the nursery sector. We purchase the products and send them to parents to use over a two week period. We ask our reviewers to document their experiences and complete a survey so we can capture honest feedback.


Who are the reviewers?


Reviewers apply to take part and are selected based on their suitability for the products, for instance weaning products will be reviewed by families who have started their weaning journey. From sleep products to postnatal products and everything in-between, a new review panel is assigned to each category. iC Recommends strives for total authenticity and never influences our reviewers or manipulates their answers - we believe real feedback from real parents is essential in giving parents genuine recommendations.


How are products scored?


Our review panel are asked to put products to the test for two weeks and score each product out of 5 according to key criteria: value for money, effectiveness and usability. Testers are also asked to share their first impressions of the product, if and how it makes their life easier and finally whether or not they would recommend it. The product with the highest overall star rating receives the iC Recommends Gold award.



iCandy Recommends Star Rating

iCandy Recommends Gold Award


Can I buy the tested products?


Yes of course, all of the products featured in iC Recommends are available to ‘shop now’ via the manufacturer’s website.


How can I get involved?


If you would like your product to be featured then we welcome and encourage new and upcoming brands to get in touch with their nursery products. If you would like to be considered as a reviewer for iC Recommends please get in touch. You can find all the relevant contact details here.


Are there more reviews coming up?


Yes we have lots of exciting product reviews to share. Keep your eyes peeled for real parent feedback on weaning aids next. In the meantime, you can take a look postnatal product reviews, sleep product reviews and sensory product reviews- don't forget to look out for the iC Recommends Gold Award for the winning item in each category. 


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