iCandy continue to support their key charity, The Lullaby Trust who supports families by offering them a unique range of services. Their experienced team provides a free bereavement helpline, offers one-to-one support to newly bereaved families through their Befriender Programme and organises family days out for families to gain a support network in their local area.
iCandy recently launched its luxury changing bag collection, consisting of a special edition ‘The Emilia.’ Exclusively designed for the charity close to iCandy’s heart, The Emilia takes inspiration from the beautiful English actress, Emilia Fox, the ambassador of The Lullaby Trust. £10 from every ‘Emilia’ sold goes towards the charity. Beautifully designed, the special edition features rose gold detail on the zips, buttons and hooks, adding to the finishing touch to whichever colour chosen – Ivory or Royal.
Warren Appel, Joint CEO of iCandy World said: “We believe our responsibility extends beyond our travel systems, and take our position as a leading figure in the parenting arena seriously. We strive to support parents and their children on their life journey wherever we are able to through our patronage of key charities such as The Lullaby Trust.”
The Lullaby Trust’s, Corporate Partnership Officer, Mary-Ann Todd, said: “We are absolutely delighted to be working with such an iconic nursery brand. iCandy is a family business that we work closely with, and £10 from every sale of the iCandy ‘Emilia’ bag goes directly to support our work. Their generous donation will help us to reach new parents with crucial advice on how to keep their babies safe during sleep and provide much needed funds for our bereavement support service.”