The Queen's Award

Queens Award Celebrations


(Biggleswade, UK) – 21st April 2016 - iCandy are delighted to announce that Her Majesty The Queen has been graciously pleased to approve the Prime Minister, Mr. David Cameron’s, recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade this year. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance.

iCandy is very much looking forward to welcoming Her Majesty The Queen’s representative at iCandy World’s Headquarters in Biggleswade, Bedfordshire, typically the Lord Lieutenant, who will present iCandy with a commemorative engraved crystal bowl in acknowledgement of the brands achievements.

Furthermore iCandy’s two Joint CEO’s, brothers Bradley and Warren Appel, will be attending Her Majesty The Queen’s reception at Buckingham Palace on Thursday 14th July 2016.

iCandy is a fourth generation family business that has taken an everyday product, the pushchair; and through innovation and brand development, created a high-end, luxury fashion product.  Whilst all manufacturing is now overseas, all intellectual property of the design is retained in the UK, together with all design, engineering, and direction. Overall growth has increased UK job numbers from 36 to 64 to date with a further 25 iCandy jobs in the Far East. The business is built on a three-fold strategy of creating unique and world leading products, generating desire and building a distribution network that reflects the luxury premium nature of the product. Their pro-active export strategy is bolstered with frequent visits to all 33 active international markets and as many of the 882 locations where iCandy products are featured worldwide with an intensive schedule of new international market launches planned over the forthcoming months and years.

iCandy are known around the world for their Peach pushchair, which is used by a variety of A list celebrities including Victoria and David Beckham, Abbey Clancy and Peter Crouch, Kim and Andy Murray, and Sir Richard Branson to name just a few. Since 1933 iCandy’s precision manufacturing journey has led them to crafting the definitive pushchair, creating the iCandy's first single to double pushchair on a single footprint. The iCandy Peach is the brands flagship model and represents the very best of British design and quality engineering that is built to last. The Peach can upgrade into a double travel system and a highchair to grow with your family with the use of innovative adapters, in just a few clicks the pushchair transforms into a double and back into a single pushchair when needed. iCandy has added the finishing touch with a leatherette handle and bumper bar. Designed and engineered to deliver a genuinely bespoke driving experience that draws on iCandy’s rich British heritage, this pushchair sets a whole new standard in the ultra-high luxury pushchair class. Whilst the quality of the Peach is one of the fundamental reasons for iCandy’s success in qualifying for a Queens Award all iCandy products are responsible for achieving such recognition, ranging from the lightweight option of the iCandy Raspberry, to the multifunctional nature of the iCandy Strawberry and not forgetting the iCandy Apple and Pear which originally brought iCandy to the very forefront of global pushchair design and innovation. iCandy’s team of British designers work tirelessly to create products which exude style, but not at the expense of functionality. What’s more, the brand have started to expand their portfolio of luxury nursery products, having ventured in to the toy industry with the iCandy MiPeach, and preparing for the highly anticipated launch of the iCandy MiChair, which is set to once more innovate the nursery industry.

The entire team at iCandy World feel privileged to be recognised with a Queens Award.  It is a testament to the entire business and the hard work that goes on all year round to deliver innovative products, which truly represent the best of British design and engineering. To be deemed worthy of recommendation for a Queens Award by the Prime Minister, and then graciously approved by Her Majesty the Queen is a great honour for a proud British company. The Queens Award helps cement iCandy’s status as a leading British brand both at home and around the world.    

“This is the achievement of our quite extraordinary team at iCandy, both here in the UK and within our iCandy China operation,” says iCandy Joint CEO Bradley Appel. “Since our establishment in London 83 years ago we have employed thousands of staff.  Today some of our current iCandy Team have been with us as long as almost 40 years and a few have only started with us just this year.  They are all individually the most talented and dedicated team who are all truly industry experts and leaders in their various roles.  My brother Warren and I could not be more proud of everything they achieve and know that without them it would not have been possible to achieve over 30 patents worldwide and 8 design registrations to date that truly separate iCandy from the rest of the field.  We are immensely proud that iCandy’s creation of the Apple 2 Pear which took Britain by storm and that our British design and innovation has been recognised in the 33 countries that iCandy is currently sold – through almost 900 stockists to date.  We are confident that the endorsement of the Queen’s Award can only assist iCandy’s commitment and will give our worldwide customers even more confidence in building long term relationships based on trust and respect.



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