Strawberries at the ready - Celebrate the Great British summer in style

Strawberries at the ready - Celebrate the Great British summer in style

The iCandy Strawberry has long been a firm favourite for iCandy parents, having already undergone two generations of refinement, fine tuning, and consumer feedback it is with great pleasure that we now introduce the latest generation of this multi-functional delight, which is now available to purchase on the iCandy store.

Not simply an aesthetic update to the ever popular Strawberry 2 model, the new pushchair aims to push boundaries further, enhancing the functionality and style of this renowned multi-functional stroller. Exclusively unveiled during Cologne’s Kind + Jugend fair in 2016, the stroller arrives in six stunning colourways. The new Strawberry not only provides six new flavour packs for parents to choose from, but also enhances the luxurious feel and look of the product by introducing a leatherette handle and bumper bar. The chassis remains available in either matt black or sleek chrome, but is now complimented by the following flavours which are all inspired by the natural world… Carbon (Black), Slate (Grey), Natural Green (Green), Royal (Blue), Orchid (Pink) and Amber (Mustard).

The iCandy Strawberry

Not content with simply refreshing the colours for the new iCandy Strawberry, we strived to rework the fabrics in an effort to reflect modern day trends. Never a brand to stand still, we constantly analyse the ever changing fashion landscape and attempt to identify developing trends. Whilst the Strawberry’s palette of new colours is based on the key styles of today, inspired by the catwalks of Europe’s great cities, the canopy fabric is now woven with a denser fabric, a clear homage to modern day fashion pieces. The juxtaposition of smooth and soft fabric has been crafted to help lift the range, whilst the cut and sew design creates structure within a contemporary style. Such dedication to crafting the visual appearance of the pushchair once more underlines our fashion credentials. iCandy parents want a pushchair which exudes style, but not at the expense of functionality, a notion which remains a cornerstone for all iCandy creations.

Along with the obvious visual upgrades to the iCandy Strawberry, functionality has been even further improved with the new ergonomic, one touch buckle added to the Strawberry range. Meanwhile, our team of British designers have redesigned the secondary lock for the pushchair, which is placed on the left hand side of the chassis for ease of use. The secondary lock is the result of consumer feedback and has been created to simplify the fold operation, improve functionality, and create further consistency within the iCandy range. Meanwhile, the unparalleled functionality of the previous model remains in place, with the state of the art seat frame providing the innovative step and fold, along with MemoryTM auto alignment, a highly innovative feature which remembers the recline position, ever after the pushchair has been folded.

Like its predecessor, the iCandy Strawberry will continue to be sold as a bundle, which will include the chassis, seat unit (frame & fabrics), carrycot fabrics, car seat adaptors, universal rain cover and bumper bar to fit both the carrycot and seat unit. Finally, the Flavour pack contains an interchangeable hood, carrycot apron, seat liner and harness chest pads. The release of the Strawberry could not come at a better time as we approach summer 2017. The Strawberry is the perfect option for parents wanting a chic multi-functional stroller. Ideal for family days out to the city, countryside and seaside, we look forward to parents sharing their #iCandymoments with us.

 

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