Joint CEOs of iCandy – Bradley and Warren Appel – recently visited Great Ormond Street Hospital (GOSH), to see the state-of-the-art modified pushchairs iCandy has designed for seriously ill children with cardiac conditions, as part of our charity partnership with Great Ormond Street Hospital Charity (GOSH Charity).
£100k raised so far
During the visit, we announced iCandy has raised £100,000 for the Charity, to go towards an enclosed isolation recovery bay in the hospital’s newest clinical building. This long-term relationship with GOSH Charity is a cause very close to the heart of the business and forms one of the key pillars of our day to day culture.
Bradley Appel has first-hand experience of GOSH as his granddaughter was treated by the hospital. Whilst there, he visited Bear Ward – which specialises in caring for children with rare and complex cardiac conditions – and decided that iCandy could create a bespoke version of their luxury Strawberry pushchair that could accommodate a patient’s complex medical equipment.
Working with nursing staff
GOSH Charity facilitated feedback and comments from the hospital’s nurses, which helped iCandy to design a prototype that would be functional, whilst providing a safe and comfortable environment for children.
Commenting on the partnership, iCandy joint CEO, Bradley Appel said: “As both a family and a family business we are so happy to be working so closely with GOSH and GOSH Charity in order to raise vital funds and to promote awareness of the incredible work that is undertaken there.”
Designing the pushchair
Modifications to the pushchair included adding a basket to hold an oxygen tank, and an adapted harness to allow children who use complex medical equipment to sit in comfort.
Space was made to store medical tubes, for example those in connection with a Berlin heart which is used for children who are awaiting a heart transplant, allowing them greater freedom of movement.
Director of Corporate Partnerships at GOSH Charity, Amit Aggarwal, said: “iCandy’s commitment to understanding the needs of the patient is outstanding and one that will have a positive impact for children at GOSH. I also extend a huge congratulations and thank you to the company for raising £100,000 to go towards the enclosed isolation recovery bay. I can’t wait to see what we can achieve together in the next phase of our partnership.”
A plaque at the hospital will now formally recognise iCandy’s fundraising efforts.
iCandy and GOSH
Watch our video to find out more about iCandy working with Great Ormond Street Hospital.