E-Commerce Executive
    Department: Digital
    Location: Biggleswade
    Closing date: 31 Jul 2024

This role is a great opportunity for an E-Commerce Executive who is looking to take their career to the next level.

As a core member of the Digital Team, you will be responsible for the delivery of strategies set out to enhance the website performance, with the aim of improving customer experience and overall conversion rate of the traffic to our website. You will understand the factors that contribute to a successful website, and you will know how to draw insights from website data analytics. You will work with the senior Digital Marketing & Communications Executive to run regular tests across the website to ensure that it is as optimal as possible.

Main Duties and Responsibilities

Your key responsibilities are:

• Responsible for E-Commerce KPI’s: e.g. Increase % conversion, decreasing customer acquisition costs (CAC), increasing average order value (AOV), open new markets.

• Management of external development, SEO and paid agencies alongside our Senior Digital Marketing and Communications Executive.

• Be proactive in suggesting improvements/changes to be made on the website.

• Working alongside our Senior Digital Marketing and Communications Executive.

• Regular review of website, ensuring there are no issues with products and pricing and promotional offers are accurately updated across the website alongside marketing calendar.

• Drive user experience and user journey improvements.

• Regular monitoring of website metrics and acting on the results, ensuring the website is operating as effectively as possible.

• Day-to-day merchandising and optimisation sitewide.

• Monitoring customer journey using third party software’s (i.e. hotjar) and suggesting improvements based on customer behaviour.

• Extract and review data using Google Analytics / Ometria to help make decisions across the website.

• Tagging up areas of the website where required to appropriately track performance using Google Tag Manager.

Skills and Knowledge

The E-commerce Executive is expected to have the following skills and knowledge:

• Be ambitious, driven and passionate about all things E-Commerce, with an excellent comprehension of how search serves as the backbone of online purchases.

• Shopify experience.

• ERP integrations, Merlin preferable.

• Paid advertising experience.

• SEO experience.

• Understanding of website metrics and how to interpret data to make informed decisions.

• Experience in using data analytics tools, i.e. Google Analytics.

• Good Excel & and Google Analytics skills, comfortable with analysing large quantities of data and condensing it into key insights.

• Previous experience with GTM would be an advantage.

• Excellent communication skills, with the ability to build positive relationships at all levels of the business.

• Desire to bring forward new technology to the business.

• Organised and methodical approach to work.

At iCandy, we believe in fostering a collaborative and supportive environment where creativity thrives and every team member’s contribution is valued. You’ll be working alongside passionate individuals and offered regular opportunities for professional development. With a fun and inclusive culture, iCandy is the perfect place to grow your career while enjoying a vibrant and engaging workplace.

Hey, It looks like you are not in the UK
Please select a site in your territory.

Select Territory