Business at iCandy is a family affair. Brothers Bradley and Warren Appel absorbed manufacturing knowledge from their grandfather Charles who founded a fashion company in 1933.
By the eighties the business was making children's cycle helmets and car safety seats, before developing a range of widely sold nursery products.
In order to reach for the stars, the Appel brothers realised they had to channel their innovative thinking and demand for the highest quality down a niche route.
"The decision was made to retail only through stockists who offer a highly personal service, providing the one-to-one contact that we knew parents-to-be wanted" says Bradley.
In 2005 they decided they wanted to create something special - a single-to-double pushchair under a new label called iCandy.
Two years later the world's first single-footprint double pushchair system rolled out, looking and feeling unlike anything else on the market.
It's this eclectic combination of imagination, boundary-pushing engineering and carefully considered growth that we believe singles us out today.
Says Warren: "There are no limits to the excellence we can achieve, or to what we might create next."
The iCandy recipe for innovation - British craftsmanship and no limits.
One of the key differences with an iCandy product is the use of aeronautical technology. The standard of engineering and luxurious level of material rival that of a plane, not a pushchair. The results are seen and felt in effortless performance.
The fluidity of movement and smooth handling from the first touch are the result of master engineering. We've made the ride for baby seamless, safe and deliriously comfortable, and the experience for you a pure pleasure.
Just as important as the design is the look - the look of luxury, modernity and style.
An iCandy pushchair allows you to provide the best for your newborn whilst indulging in your own fashion sensibilities. Our lead fashion designer, Janet Collin - who previously worked for Mulberry and Louis Vuitton - ensures that we interpret trend predictions and maintain our fashion credentials.
This balance of performance, luxury and design, and dynamic use of colour, is the signature of parents who expect, and deserve, more.
We have a passion for quality that ensures each iCandy pushchair is tested way beyond the industry norm.
To protect the integrity of iCandy design and craftsmanship we only use factories that make high-end technical products because only they manufacture to our quality standards.
We then probe, push, pull and crash our way through up to seven sets of international standards and consistently outperform them all.
Why do we strive for such high standards? You won't accept anything less than perfection from us and our job is to ensure we deliver just that.
We want to make your dreams come true, so refuse to compromise on any aspect involved in the creation of the perfect iCandy pushchair.
When your child arrives into your life your overpowering instinct is to protect that precious bundle with every fibre of your being.
We hope we play a part in helping to keep your child safe whilst on your travels, but we believe our responsibility extends beyond our travel systems, and take our position as a leading figure in the parenting arena seriously.
We strive to support parents and their children on their life journey wherever we are able through our patronage of key charities such as Bliss - a charity for premature babies - and the Lullaby Trust (formerly FSID) who provide specialist support for bereaved families, and promotes expert advice on safer baby sleep.
The 'iCandy World' continues to expand as demand increases from parents around the globe who want to experience the iCandy edge.
Our ethos of creating unparalleled products comes from a passion to give parents a sense of total well-being from the first moment; first look; first touch.
We believe parents recognise our integrity and desire to deliver only the most extraordinary pushchairs, with this reputation forging a path as we bring iCandy to more countries each year...33 and counting.
iCandy has built the perfect place for a child to sleep and grow as their epic journey begins. But where did it all start for iCandy?
What is the recipe for a successful business, and just what goes into the creation of the perfect pushchair?
Click here to read the iCandy story... from A to Z.