Luxury British pushchair brand, iCandy, was delighted to announce their support of the safer baby sleep charity, The Lullaby Trust at the company’s VIP 80th anniversary celebrations on 10 September.

The new partnership will see the charity benefit from sales of iCandy’s debut lifestyle handbag collection, which has been created by ex-Mulberry designer Janet Collin, and was unveiled at the recent event.

The Lullaby Trust – a national charity providing expert safety advice for families – will receive £10 from the sale of every ‘Emilia’ bag, which was inspired by the The Lullaby Trust’s ambassador Emilia Fox.

Emilia and a host of celebrity mothers, including Donna Air, Jodie Kidd, Jasmine Guinness and Imogen Thomas, attended the glamorous evening event where they enjoyed an opening set by Whinnie Williams, followed by a fashion show showcasing iCandy’s 2014 pushchair collection and a sneak-preview of the new handbag range.

The evening also saw the presentation of a cheque for £5000 from iCandy’s Joint CEO Warren Appel to the charity’s Chief Executive, Francine Bates OBE.

Martin Boyle, Managing Director of iCandy, said: “We are delighted to be partnering with The Lullaby Trust on both our 80th Anniversary Party and through sales of our exclusive handbag collection, launching into stores early next year.

The Lullaby Trust is a fantastic charity and we hope the money raised from our partnership will greatly support the amazing work they do for families and young infants.”

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Francine added: “We are absolutely delighted to be working with such an iconic nursery brand. iCandy is a family business and their generous donation will help us to provide new parents with crucial advice on how to keep their babies safe during sleep, and much needed funds for our bereavement support service.”

For more information on The Lullaby Trust click here.